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Moe Pouyan

Research | Insights | Customer Experience

Toronto, ON 416-834-3931 moe.pouyan@gmail.com LinkedIn

Professional Summary

Customer experience and market research professional with experience across financial services, consumer goods, media, and retail. Currently supporting the Customer Experience Centre of Excellence at Export Development Canada as Senior CX Manager. Skilled in survey design, statistical analysis, data quality assurance, and insight communication, translating complex findings into clear recommendations for business stakeholders.

Core Skills

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  • Survey Design
  • Questionnaire Programming
  • Sampling Plan Design
  • Experimental Design (Pre/Post, Brand Lift)
  • Cross-Media Studies

  • SPSS (Syntax, Data Manipulation, Advanced Stats)
  • Python (Pandas, NumPy)
  • Qualtrics
  • Excel (Macros, Pivot Tables, DAX)
  • Data Visualization (Power BI, Tableau)

  • Multi-Level Databases
  • Quality Assurance
  • Cross-Tabs Design
  • Data Validation

  • Proposal Development
  • Client Relations
  • Operations Coordination
  • Process Optimization

  • Research Presentations
  • Insight Delivery
  • Stakeholder Management
  • Sales Support

Professional Experience

to Present

Senior CX Manager

Export Development Canada (EDC) | Contract

  • Support customer and market research within EDC's Customer Experience Centre of Excellence, translating business questions into survey and analysis requirements.
  • Analyze Canadian business needs, financing gaps, and trade confidence, identifying differences across company sizes, sectors, and business profiles.
  • Apply data cleaning, validation, cross-tabulation, and regression analysis in SPSS and Excel to produce reliable findings and explain key relationships.
  • Develop Power BI reports and visualizations that help stakeholders explore research findings and compare business segments.
  • Prepare research presentations, speaking notes, and recurring insight summaries to communicate findings and inform business decisions.
  • Collaborate with internal stakeholders and research vendors on questionnaire development, fieldwork coordination, and reporting.
to

Research Analyst

YouGov Research Canada Limited

  • Led 25+ syndicated research projects (CAD 40K+) across Media, Sport, and Consumer Goods sectors, consistently meeting profitability targets
  • Managed complex databases and large datasets, implementing rigorous validation protocols and QA processes to ensure data accuracy
  • Developed automated reporting systems using Excel, PowerPoint, and Power BI, reducing report generation time by 40%
  • Optimized cross-functional collaboration to enhance client growth and drive strategic impact
  • Created compelling data visualizations and executive presentations, translating complex findings into actionable recommendations
to

Graduate Teaching Assistant

Brock University, Goodman School of Business

  • Facilitated market research and analytics courses for over 200 students, focusing on statistical analysis methodologies
  • Developed course materials integrating real-world market research applications and practical business strategy frameworks
  • Conducted comprehensive literature reviews and secondary research to support marketing strategy development
to

Marketing Researcher

Charsoo Marketing Group

  • Led complex mixed-method research initiatives across consumer goods and retail sectors, delivering strategic insights that shaped executive decision-making
  • Spearheaded whitespace and market analysis studies that drove a 30% increase in data-driven planning for category and brand strategy development
  • Created automated data visualization dashboards that streamlined tracking of consumer demand trends, improving team efficiency by 25%
to

Sales & Marketing Representative

Barbod Freight Forwarding Co.

  • Managed client relationships and financial transactions for international logistics services
  • Analyzed market competition and consumer behavior data to identify growth opportunities
  • Assisted in sales data analysis to improve workflow efficiency and customer satisfaction

Education

Master of Science in Management - Marketing

Brock University | St. Catharines, Ontario -

Master of Business Administration - Marketing

Azad University | Tehran, Iran

  • Thesis: Social Media Usage in Postmodern Marketing Conditions: A Mixed-Method Approach

Bachelor of Science in Industrial Engineering | Systems Planning and Analysis

Azad University | Tehran, Iran

Certifications

Market Research - University of California, Davis

Memberships

Beta Gamma Sigma (2022 - Present)